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Consumer Psychology and Behaviour Design

The Art of Coding and Thematic Exploration in Qualitative Research

The Art of Coding and Thematic Exploration in Qualitative Research

The Art of Coding and Thematic Exploration in Qualitative ResearchGary van Broekhoven
Published on: 18/12/2024

Ever feel overwhelmed by piles of qualitative data? Discover the art of coding and thematic exploration—a methodical way to uncover rich insights from your research.

Consumer Psychology

“ It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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